Executive MBA: How ISISPHARMA Strengthened Its Strategy
How emlyon’s Executive MBA Empowered ISISPHARMA’s Strategy and Enhanced Its Leadership
The emlyon Executive MBA played a pivotal role in the strategic transformation of ISISPHARMA France and in the personal development of its leaders. Laurencia Musol, Deputy Managing Director, leveraged the tools and skills acquired in the program to introduce an ESG (Environmental, Social, Governance) strategy map. Under the supervision of Grégoire Dewavrin, Managing Director, this map aligned company goals with the expectations of clients, shareholders, and employees. Discover how emlyon’s Executive MBA enabled ISISPHARMA to strengthen its leadership and orient its growth toward a sustainable model, equipping its leaders with the confidence to tackle the challenges of the dermo-cosmetic market.
A Strategic Map for a Clear, Sustainable Vision
One of Laurencia Musol’s major contributions to ISISPHARMA following her Executive MBA was the creation of a strategic map based on the "triple bottom line" model—people, planet, and profit. This approach helped structure the company’s strategy around ESG goals while responding to the expectations of clients, shareholders, and consumers.
Grégoire Dewavrin, Managing Director, highlights the tangible benefits of this map: “It enabled us to visualize our entire strategy on a single page, clarifying our action plans.” This strategic clarity allowed ISISPHARMA to anticipate trends in the dermo-cosmetic market, remaining competitive while addressing societal expectations.
Strengthened Leadership Through the Executive MBA
For Laurencia Musol, emlyon’s Executive MBA was a true catalyst for skill development. The program helped her build a global strategic vision and gain essential cross-functional skills for her role as Deputy Managing Director.
From a Specialized Role to a Leadership Position
Before her MBA, Laurencia held a specialized role as a Brand Director. Thanks to the MBA, she broadened her skills to take on more comprehensive responsibilities within the company. She notes, “The MBA gave me not only a broader strategic vision but also the ability to directly apply my learning to my daily work.”
Increased Confidence to Meet Business Challenges
One of the most transformative outcomes for Laurencia was the confidence she gained throughout the program. This newfound sense of assurance enabled her to better structure her responsibilities and lead the company with greater composure. She explains, “I’ve developed a confidence that now allows me to make clearer, bolder decisions for ISISPHARMA’s future.”
An ESG Strategy for ISISPHARMA’s Sustainable Growth
Creating the strategic map not only structured ISISPHARMA’s internal processes; it also helped the company meet the growing expectations for sustainability from consumers and shareholders. This ESG vision has thus contributed to strengthening the company’s reputation in the dermo-cosmetic industry.
Measurable and Sustainable Results
This ESG initiative, integrated into the company’s strategic processes, enabled ISISPHARMA to grow more sustainably, gaining trust among stakeholders. The result is a strong strategic alignment that allows the company to stay competitive while upholding its social and environmental commitments.
A Strong Personal and Professional Impact for Laurencia Musol
In addition to the benefits for the company, Laurencia Musol highlights the personal impact of the MBA program. She describes her experience as a genuine personal transformation that allowed her to re-learn in a stimulating environment. “It gave me an energy and strength I didn’t know I had. Returning to an academic environment reinforced my confidence and broadened my perspectives.”
A Strong Professional Network as a Growth Lever
emlyon’s MBA also allowed Laurencia to build a strong network of peers and experts. This network, which she frequently engages with, is now a key resource to face the daily challenges of her role, continuing to train and exchange ideas with leaders from other sectors. This network helps enhance her strategic vision and effectiveness as a leader.
Conclusion: The Executive MBA, A High-Return Investment for ISISPHARMA
The experiences of Laurencia Musol and Grégoire Dewavrin perfectly illustrate the tangible benefits of an Executive MBA for both companies and their leaders. Through this program, Laurencia evolved from a specialized role to a more comprehensive strategic position, adding significant value to ISISPHARMA.
The creation of an ESG strategic map structured the company’s internal processes, aligning actions with the needs of clients, shareholders, and consumers. For ISISPHARMA, the Executive MBA has proven to be a winning investment—both in leadership and in sustainable growth.